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Adobe vs Figma vs Canva
Quartely Earnings
2026Q2
Dan Durn, executive vice president and CFO of Adobe, is departing the company on June 15, 2026 to pursue a new professional opportunity
Adobe repurchased approximately 8.5 million shares during the quarter.
We’re focused on Business Professionals & Consumers, Creators & Creative Professionals and Marketing Professionals.
- For Business Professionals & Consumers we’re delivering AI-powered, quick and easy apps to stand out through creativity and productivity;
- For Creators & Creative Professionals we’re delivering power and precision to bring creative visions to life across any media type and surface;
- For Marketing Professionals, we’re delivering Customer Experience Orchestration to create, deliver and optimize personalized digital experiences.
Big picture the immediate opportunity for Adobe is to accelerate new user acquisition and lifetime value through a freemium offering.
As it relates to Business Professionals & Consumers, we have dramatically increased Acrobat and Express MAU from greater than 700 million to greater than 850 million year over year.
We have increased our creative freemium MAU from 50 million to 90 million year over year. The opportunity is to attract hundreds of millions of additional Creators through a freemium funnel based on the early success of Firefly.
Sometimes I like to also characterize this much like what's happened with the code opportunity. If you think about what's happened with the code opportunity across AI, it's just completely been turned upside down, and every company is thinking about how they can add to all of the billions that is already spent in code. The same opportunity exists, I think, in every single category, whether that's gaming, entertainment, and creativity. And this is an opportunity for us not just to focus on creative pros and communicators who've traditionally been the strength of this company, but to actually become that AI platform for all creativity across every single surface.
And I think in terms of the impact on ARR, you can think of it as maybe half of the impact of ARR is as a result of what we are doing around deferring that Creative price line optimizations, and the other half is about going full steam on what it takes to deliver the freemium experience.
So, what we see is a shift in – or an emergence in terms of LLM usage, and that is driving a lot more intent-based search. So, what is an intent-based search? Someone might type into a search engine, summarize this PDF, right? And what we do is we are using SEO and SEM, and some of Anil's SEMrush capabilities now to make sure that we're ranking high when someone types in something like summarize PDF. When the user clicks on our link, instead of taking them to Adobe.com and talking to them about Acrobat, we're now taking them directly into Acrobat web with a single call to action, which is upload your PDF, and then we summarize it for them.
Adobe Summit 2026 Investor Session
2026Q1
Adobe repurchased approximately 8.1 million shares during the quarter
2025Q4
Adobe repurchased approximately 7.2 million shares during the quarter.
2025Q3
Adobe repurchased approximately 8.0 million shares during the quarter.